Genius Ad campaign for Kolestone naturals
The woman’s hair is die-cut in the billboard to capture the variations of Koleston naturals’ colors through the different phases of the day and night. (Koleston Naturals adv)
Nike – Write the future Commercial
Amour Advertising
These are advertising spots for a Canadian Adult-entertainment network Amour. Giggidy giggidy goo (Quagmire voice)
World’s most valuable luxury brand
What is the world’s most valuable luxury brand? According to a study released today compiled by market research firm Millward Brown Optimor, the most valuable brand is France’s Louis Vuitton with a brand value of nearly $19.8 billion.
Hermes, with a brand value of $8.45 billion, landed in the second spot, followed by Gucci ($7.58 billion), Chanel ($5.54 billion) and Hennessy ($5.36 billion).
Millward Brown used an economic use approach to the valuation, with brand values based on the intrinsic value of the brand derived from its ability to generate demand. The values reflect the sum of all future earnings a brand is forecasted to generate, discounted to present-day value.
“The big takeaway is that brands that focused on heritage are the ones that topped the list,” says Lauren Sherman, editor of Fashionista, a fashion news website. “Louis Vuitton, Hermes and Gucci all focused this year on heritage.”
According to Sherman, Louis Vuitton’s advertising campaigns focused on travel, which ties to its history of being a maker of steamer trunks, while Hermes began to again market their saddles and also sponsored a horse show in Paris, which they haven’t done in years. “They are going back to the basics.”
Gucci, on the other hand, is focusing on its vintage bags. The company recently formed a partnership with Christie’s in which the auction house will provide appraisal services for owners of vintage Gucci leathergoods. “Gucci Collector: Presented by Christie’s” provides auction estimates for vintage Gucci items that are of a type and value typically sold at Christie’s. The service is provided free of charge. “Gucci wants to bring back the company from mass luxury which it had become,” says Sherman.
Millward Brown used the BrandZ database of its parent company, WPP, which owns several marketing, advertising and public relations firms, among others. BrandZ tracked sales and marketing for more than 1,000 brands over the course of a year to come up with the list.
The brand that saw the most growth on the list this year was Hermes, with an increase of 8%.
Perhaps most surprising about the list this year were the brands that didn’t fare well. The brands that are more closely associated with trends and high fashion, such as Prada and Burberry, did not rank high on the list—in fact, Prada & Burberry was knocked off the top ten list altogether.
Chanel’s ranking dropped from where it was a year ago and lost 11% of its brand value. “Chanel will always sell perfume and leather goods which are classic products, but compared to Gucci and Louis Vuitton, they are more associated with high fashion,” says Sherman. “Any brand where the runway is more important than the boutique, suffered a bit.” source
Ad campaign with the message, “Some journeys change mankind forever”. Louis Vuitton Core Values ad campaign celebrates the greatest journey of all, the latest commemorating the 40th anniversary of man’s conquest of the Moon.
Buzz Aldrin, Jim Loveli, and Sally Ride are featured in the campaign, bringing light to three exceptional figures whose own remarkable personal journeys have taken them into space. Buzz Aldrin was part of Apollo 11 with Neil Armstrong, and became the second man to step foot on the moon. Sally Ride is the first woman in space and Jim Loveli was a commander in Apollo 13.
Celebrate their odyssey into space at louisvuittonjourneys.com
Hit the jump for the whole top ten list>>>
50 cent paid 75K to say ‘Hey’ at UK club
50 raked in £50,000 for uttering one word at a launch party on Thursday. That’s £16.6K per letter. Fiddy – who is in the UK on his Before I Self Destruct tour – was wooed by the owners of flash new Liverpool club Bamboo to attend its opening night.
Once he’d been ferried by a Hummer Heaven stretch limo to the city’s first seven-star club, his entourage had magnums of Cristal and Dom Perignon champagne on tap – served up by two models. Sources say; “People thought 50 Cent might perform a track or two, given the massive fee, but he just greeted the crowd with a ‘Hey’ and got back to his two personally requested ladies, who were lavishing booze on him.“
Specsavers: The specs effect
Directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.
Super producer Wade Martin
Introducing the one and only super producer and owner of one of the top 10 studios in the WORLD, Wade Martin. Check out his new site here
Shouts out to the creative forces behind the site 05 Creations. Hit em up for any website, blog, marketing, e-commerce, brand identity and everything else in between. In other words get at em if your trying to make any money and expand your business for the world to see.
Flava of the month
This edition of Flava of the month is brought to you courtesy of German Playboy magazine. Looks like the Germans are good at making something else besides cars! props to Mr. West
Remember ladies its art/fashion not porn
More pics pop the trunk>>>
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